Justin Sundset – Episode 86 – The Bias Against Electric Fireplaces
On a global scale, many governments are implementing new bans preventing combustion fireplaces from being installed in new homes. With this on the radar, business owners in our industry are naturally worried about the future of their companies. This doesn’t have to be the case—if you’re willing to take on electric fireplaces.
In today’s episode, Tim sits down with Justin Sundset of Dimplex, to discuss his take on our industry’s future. Justin acknowledges an inherent bias that many industry professionals have against electric fireplaces—none of which are based on the facts.
In this episode you will learn:
- How the market for electric fireplaces is bigger than all combustion fireplaces combined (you are missing out on customers by ignoring this).
- What your storefront offers that the internet does not (and how this makes selling electric fireplaces easier).
- Why not having electric fireplaces on display pushes your customers to go check out competitors (they hardly take up any space—there is no reason not to).
Viewing electric as another facet of your business—rather than a replacement for combustion models—will benefit you in more ways than not. Preparing for a future where combustion fireplaces are thin and few might sound like an unappealing challenging task, however, adding electric to your arsenal is easier than you think. If you’ve been struggling on how to attack electric fireplaces in your market, listen today.
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