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Episode 215 – Scott Hammer – Understanding What Makes People Decide

Everyone looks at the facts before making a decision rather than just trusting their emotions, right? Wrong. The truth is that most people make decisions emotionally and then justify it logically—but why is that? In Read more…

Podcast

Episode 213 – Tyler Anderson – Use Your Marketing to Create Advocates for Your Business

A lot of companies think that marketing is about getting your business in front the customer—but that couldn’t be further from the truth. Marketing is simply explaining the problem you solve for your customers. In Read more…

Podcast

Episode 212 – Mark Stoner – Train Your Installers the Right Way

Most companies struggle to grow their installation teams because they don’t have a good way to train new people. And whether companies realize it or not, the lack of installers is the biggest lid on the growth Read more…