The Power of the SWOT Process: Part III

Published by Christy Reed on

The Power of the SWOT Process: Part III

Jerry Isenhour

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Introduction: The Power of the SWOT Process

As a leader in the hearth industry, there are countless tools your company can use to achieve your business goals. At CVC Success Group, we teach our clients about many of these tools, but there’s one that stands out as exceptionally effective: the SWOT process. This tool is used by companies large and small, and it can yield astounding results when it’s properly implemented. 

Given the incredible benefits of the SWOT process, I’ve been writing a series of articles about it for The Fire Time Magazine. In my first article, I explain the SWOT acronym in detail and examine some of the reasons that businesses employ this form of analysis. In my second article, I identify who should participate in a SWOT meeting and explain how to run one effectively. And in this article, I outline the SWOT follow-up process and explore some of the tool’s main benefits.

With all of that in mind, let’s continue on our journey by outlining the basic steps of the SWOT follow-up process.

This tool is used by companies large and small, and it can yield astounding results when it’s properly implemented.

The SWOT Follow-Up Process

Following up after a SWOT analysis is crucial to ensuring that the goals generated during the session translate into actionable strategies and produce the desired results. That said, here are the steps an organization should take to effectively follow up after a SWOT has been completed:

  • Compile and Analyze the Data: Gather all the data, insights, and observations produced during the SWOT meeting. Track and measure the strategy to ensure the team is following the plan as formulated. This helps identify key trends and priorities resulting from the SWOT.
  • Document the Findings: Create a comprehensive report or summary document detailing the findings and action plans established during the SWOT meeting. Ensure the documentation follows the outline set during the SWOT.
  • Track Action Plans: Monitor the implementation of the action plans to verify that they are being followed. This tracking confirms whether the team is adhering to the established plans.
  • Review and Monitor Progress: Regularly review the action plans to see if they are producing the expected benefits. Determine if any modifications are necessary to stay aligned with the stated goals.
  • Conduct Follow-Up Meetings: Schedule follow-up meetings to bring all SWOT participants together to evaluate progress and make any required changes to the action plans.
  • Adjust for Unforeseen Issues: Be prepared to modify the action plans based on tracking and measurement results. This flexibility allows for adjustments when unexpected challenges arise, similar to taking a detour during a trip.

In short, following up on a SWOT meeting ensures that the strategies and action plans created by the team are effectively implemented, monitored, and adjusted as needed, which ultimately drives success and growth.

Following up after a SWOT analysis is crucial to ensuring that the goals generated during the session translate into actionable strategies and produce the desired results.

This article is brought to you by Industrial Chimney Company.

Benefits of the SWOT Process

Now that we’ve outlined the SWOT follow-up process, let’s conclude by exploring some of the key benefits of this powerful tool.

  1. Improved Strategic Planning: The SWOT process helps organizations create detailed strategic plans by identifying internal strengths and weaknesses, as well as external opportunities and threats.
  2. Enhanced Decision-Making: By providing a clear understanding of the company’s current position, a SWOT analysis aids leaders in making informed decisions that align with their strategic goals.
  3. Better Resource Allocation: The insights gained from a SWOT analysis enable companies to allocate resources more effectively, focusing on areas with the highest potential for growth.
  4. Increased Innovation: Understanding both internal and external factors encourages businesses to innovate and adapt, leading to the development of new products, services, processes, and ideas.
  5. Strengthened Competitive Position: By identifying opportunities and threats, companies can proactively address market changes and improve their competitive standing.

Conclusion: A Tool for Transformation

In short, conducting a SWOT analysis enables a company to identify internal strengths and weaknesses while uncovering external opportunities and threats. As such, it’s a powerful tool that can positively transform your business in ways that few other things can.

With the information provided in this series, you can effectively conduct a SWOT analysis with your team, successfully follow up after the initial meeting, and reap the benefits of this powerful tool for years to come. By committing to the entire SWOT process—from initial analysis to ongoing adjustments—you can ensure your business is well-positioned to thrive in any market.

Jerry Isenhour

Jerry Isenhour

Jerry Isenhour is an industry Consultant, Educator, and Coach. He is also a past President of the NCSG and CSIA, and he has served in numerous volunteer positions over his career. For more information about how Jerry and his team can help you and your business in your quest for success, visit his website: You can also email Jerry at or call him at (704) 425-0217. If you’d like to connect with Jerry on social media, check out his Facebook page (CVC Success Group) and YouTube channel (CVC Coaching). You can also tune into CVC Success Group’s live show—The CVC Home Service Success Network—which is broadcast on Fridays at noon ET (past recordings of the show can be found on your favorite podcast channels).

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