The Fire Time Podcast – Episode 67 – Marketing (Building a Winning Hearth Business 8 of 8)
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Most hearth companies today are drowning in the rising costs of advertising with no one to help them. No matter what you do, you can’t seem to get the results that you want while, all the while, advertisement costs continue to skyrocket. In today’s episode, we close our series on the eight departments of a winning hearth business by talking with Grant Falco (Owner, Falco’s) about marketing.
The truth is that marketing should be a faucet to your customers that you control, not a blackhole that your dollars go into never to be seen again. If this sounds like the world you’ve been living in then this episode could change the trajectory of your business.
In this conversation, learn:
- The difference between Branding and Marketing (and why it matters)
- Why most companies miss the boat when it comes to their message (this is a big deal)
- A real-life case study that saved thousands in marketing costs (and doubled sales at the same time)
Don’t go another day flushing away your hard earned dollars because you don’t have a marketing strategy in place. Rather, take control of your marketing, create a message that’s compelling to your customers, and grow your company like never before.
Falco’s #SpokaneRises Video: https://youtu.be/o2RnZShihoY
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