Edmund Poplawski – Episode 104 – Would You Buy From You?
You know your business from the inside out, but have you ever looked at it from the outside in? Truthfully, a large part of a sale is your business’s first impression on a potential customer. Humans are judgemental creatures—and now more than ever, it’s crucial to put your best foot forward.
Today, Tim talks with Edmund Poplawski (Kozy Heat) about his Fire Time Magazine article, “Would You Buy From You?” As a sales rep, Edmund has visited many top dealers across the country, which means he knows how to create the best first impression—physically and digitally.
In this episode, you’ll learn:
- Why your bathroom needs to be spotless 24/7 (the truth is that your bathroom is a reflection of your business).
- Why secret shopping your showroom is so important (the best way to experience what the customer experiences is to be the customer).
- Why you need multiple websites for your various offerings (the name of the modern website game is simplicity).
Stop letting potential customers slip through the cracks because you’ve got a confusing website or a sloppy showroom. Appearing the best is vital to being the best. Listen to this episode to learn how the best dealers stay ahead of their competition.