Episode 215 – Scott Hammer – Understanding What Makes People Decide
Everyone looks at the facts before making a decision rather than just trusting their emotions, right? Wrong. The truth is that most people make decisions emotionally and then justify it logically—but why is that?
In today’s episode, Tim sits down with Scott Hammer (Director of Sales and Marketing at Striven) to talk about marketing, sales, and decision making.
Their conversation covers:
- Why it really is that makes people decide.
- How a convincing argument needs a combination of ethos, logos, and pathos.
- Why most companies should look at what’s already in front of them when it comes to effective marketing.
If you want to create a convincing message that convinces people to take action, then you need to listen to this episode! Scott’s experience as a teacher, salesperson and marketer has given him incredible insight that we can all benefit from.
How to Write Copy that Sells by Ray Edwards