Alan Rush – Episode 207 – Call to Action (Step 5)
Put simply, sales is communicating wisdom to the point of bringing people to a decision. When it’s time for the decision, you must perform a call to action.
In today’s episode—the fifth installment of “The Seven Steps of The Sales Process Revisited” series—Tim meets with Alan Rush, the Owner of Rush Profits and a Partner at SureFire Training Academy, a master of knowing when it’s time to call the customer to action.
In this episode, you’ll learn:
- How a call to action can be framed as asking customers if they’re ready to solve their problem (it’s all about guiding them, not pushing them).
- What needs to be said to create urgency and scarcity in a call to action (while still remaining authentic).
- The secret to overcoming the fear of rejection (all this requires is a small shift in mindset).
Don’t wait for your customers to take the leap on their own—guide them to the next step with a confident call to action. Tune into this episode for inspiration on how to nudge customers towards decisions that align with their needs.