“Team members should be treated in the same way as customers.” If you repeat this statement often but it’s false day-to-day, it produces cognitive dissonance in your culture, allowing bad habits and toxicity to form. Maintaining this culture will deter Read more…
Shockingly, there isn’t an industry-wide required certification process to put fire into customers’ homes. However, there are many obtainable certifications that not only ensure your staff is expert at what they do but also plant peace of mind in your Read more…
When a salesperson is standing in front of a customer, it’s important to ask intentional questions. Listen to this episode to get a framework for finding the right tone for sales situations and asking questions that genuinely show customers you Read more…
Two-thirds of Americans believe that the climate crisis is a major issue that needs to be addressed. Yet, many of the major companies that occupy our lives daily continue to pump out tons of CO2 with little to no public Read more…
In recent years, our industry has been too occupied by intense demand to orient our businesses in accordance with shifts in society. Today, there are industry-wide struggles in labor, sales, supply, and electrification. These things are about to converge and Read more…
Once you’ve paid for a TV ad, it’s gone. This isn’t necessarily bad, but before dumping money into marketing you buy, you should assess if you’ve fully taken advantage of the marketing you own. Listen to this Rapid Reaction Episode Read more…
The Fire Time Podcast launched over four years ago, and the first episode featured today’s guest. After praising him as the George Washington of our industry’s Mt. Rushmore, Tim asks this guest to respond to a series of questions that Read more…
Too many people treat business decisions like killing fish. Today’s guest explains how he believes this mindset is detrimental to maintaining meaningful connections with the people a business serves. Instead, he claims, every decision should be thought of as planting Read more…
The business owned by this episode’s guest experienced one of its greatest periods of growth during the 2008 recession. With the current instability of the economy, learning how to prosper when everyone else is suffering is in your best interest. Read more…
As the economy starts to tighten up, it’s more important than ever that you’re in control of your sales process. In today’s episode, we begin a series of conversations with “Legacy Makers” that have seen turbulent times before and have Read more…