When a challenging conversation has to be had with a customer, salespeople often struggle to be honest out of fear it won’t sit well on the receiving end. As the marketplace rapidly evolves, continuing to skew details to please customers Read more…
When customers walk into a showroom, they aren’t looking for the smartest person in the room—they’re looking for someone who will listen. Showing that you care about them and their situation before trying to sell them something is critical to Read more…
If one of your best salespeople requested time off in the middle of peak season, would you give it to them? Often, this vacation time is not granted, and your salesperson is bummed out over peak season. Your business shouldn’t Read more…
On a global scale, many governments are implementing new bans preventing combustion fireplaces from being installed in new homes. With this on the radar, business owners in our industry are naturally worried about the future of their companies. This doesn’t Read more…
When something goes wrong on an installation it is common for salespeople to become afraid of the customer and hide. With this approach, the customer has every right to be frustrated with you. Instead, you can be proactive and keep Read more…
Most salespeople think that, in order to be a genius on the floor, they need to know all the technical information about their products. However, the majority of customers really could care less—you are selling a lifestyle not a brochure. Read more…
Trying to help your customers is the goal of every business. Accomplishing this objective often entails taking on as many opportunities as possible. Initially, this might be the right move, but over time, this can cripple your business. The truth Read more…
Click here to listen in iTunesClick here to listen on Spotify Is your business successful, but you’re not happy? This is often the case because business owners will work themselves to death and push their team without any cohesive direction. Read more…
Click here to listen in iTunesClick here to listen on Spotify Most dealers across the country think that having a solid sales team is the only key to selling. But often, these same dealers overlook the importance of having a well-thought-out Read more…
Click here to listen in iTunesClick here to listen on Spotify Most business owners aren’t thinking about getting their company ready to sell until it’s too late. What they miss is that preparing now helps you run a better business, Read more…